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Colour Psychology and why I chose Amber

Updated: Sep 27, 2023

Given it any thought? no ? yes? well, would you be surprised to learn there is a whole psychology behind colour and it's subliminal effect it has on your spending habits.?

many of you go about your business and its not something you would think about first off, but there is a lot or research into why certain colours resonate with us, and how it makes us feel, and how we react next.

So why is colour important?

Well humans are fickle and emotional. we are bombarded with 1000's of colours a day on websites, labels, advertising, social media and the list goes on. It determines our ever fluctuating mood and the way we interact second by second. getting the right emotion when visiting my website was key to me conveying the correct message.

So why Amber?

Errings and bracelet matching set displayed on a stone with leaves
Amber capture Chain Maille bracelet and Earring Set

Amber is warm, and most commonly associated with resin from trees, it also promotes the feeling of safety and confidence. It’s warmth can create an atmosphere of security, while it’s brightness energises and inspires boldness (something I believe my jewellery to be)

People who like amber are fun loving, have intellect, creativity and fresh ideas and seek happiness above all else.

They are often nature lovers, and are warm and friendly people to be around. They generally are the ones seeking to cheer up a room and find reasons to smile. It's no wonder that the fresh springtime of a new year is bursting with energy and the flowers and blooms predominately yellow: daffodils, gorse, buttercups, dandilions and so on...

i've teamed it up with a bold font in gunmetal grey, a neutral strong colour known for its sleek and sophisticated appearance. I am conveying a sense of elegance and sophistication, something describing my chain maille steel jewellery. The colour often associated in high-end fashion and luxury goods, as it conveys a sense of exclusivity and prestige

Amber & Gunmetal What does it say to you?

  • Write an answer

  • Write an answer


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